I would love some feedback and input about your success (and failures) with farming. I feel like I need to do some additional advertising but I'm not 100% convinced that direct mail postcards is going to get the job done? Part of this has to do with my past career where we knew direct mail wasn't the answer. I'll never forget my advertising director telling me once that "direct mail is for people selling left shoes to people that need to buy left shoes." So, if I think about it, the area I want to farm does have fairly good turnover, but I'm sure all the other agents in my area know this too, and so they must be sending postcards as well. Anyway, your input would be appreciated. THANKS!!!
Serving Raleigh NC and the Greater Triangle Region
Lewis Beynon, Broker
Norris Team of Century 21 Triangle Group